BURBOFF 
LANGUAGES
PHILIPS

PHILIPS

QUICK TURNAROUND SCALED TO DELIVER RESULTS


THE CHALLENGE

Operating in a highly competitive market, Philips was under pressure to launch new products or campaigns quickly, which meant its marketing materials usually need to be localized in a very short time.
The quality, however, needed to remain high.

THE SOLUTION
From 2011, we provided translation services for several Philips products, including lighting, grooming, household goods and sound systems. Our work ranged from the creative adaptation of advertising
headlines and body copy to transcreating TV commercials, web content and mobile apps and translating video subtitles. We also provided technical services for Philips, including localizing XML content for websites or strings for apps. This ensured that content could be exchanged and localized very efficiently in terms of both
cost and time. In 2013, we localized a large global campaign for Philips Lighting. This involved translating 40,000 words and encompassed video subtitles, websites, mobile apps, TV commercials and adverts.


THE RESULT As with our other work for Philips, we managed to localize this large volume of content under very demanding timelines, while ensuring that quality and consistency remained high across all campaign
elements. Philips was extremely happy with our service.
7/F Bright Way Tower
33 Mong Kok Road, Kowloon, HK
burboff.pm@bitrix24.com
Tel: +1(646) 727 9383
_________________________________________________________________________________________________________________________________________________________________________________
Office Hours: 9am - 5pm, EST