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The first reaction to the kind of numbers in the Harvard study might be a sense of panic... Marketing in general is an extremely challenging practice... The world continues to become a smaller place as digital ... There has been a lot of discussion as to whether ‘Transcreation’ is a necessary term or if it is What is transcreation? Most simply put, it is the process... If you’ve decided to take your business into a new market, you’re in a “let’s do this” mode. It is always entertaining to point out examples of failed... |
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